• In the institutional level, we present ourselves as available and our relations are in reciprocity.

• In the level of our associates, we are trying to be useful and necessary to the best management of the companies, assuming our own credibility with rule and competence with the purpose of defending the Portuguese ceramics interests.
Therefore, we have the best consideration for the related ceramic industries.

• At the public society level, we propose to inform more so that you can know better the ceramic industry and what is produced. We believe that, by knowing us better, you will know why the tradition we have in this sector is not synonymous of antique but assurance and symbol of continuity that we are proud to use in the present and transmit to the future.

All these in the name of competitiveness of our companies, in general as modern as the European companies and with higher quality.

Near APICER, the Technological Centre of Ceramic an Glass interposes in the technological area with headquarters in Coimbra. The Professional and Formation Centre interposes in the professional formation area of APICER.

Because we believe in the value of partnership, we bring out the role of companies and entities that have protocols of cooperation with APICER, such as COSEC-Credits Insurance Company, SA, the GDP- Portugal Gas, SA and Marsh Mclenam, respectively in the areas of credit insurance, natural gas and insurance in general.

On the other hand, we are filliated in:

CEDINTEC - Development and Innovation Technological Centre
TBE - Féderation Europénne des Fabricants de Tuiles et de Briques
CET - European Ceramic Tile Manufacturer’s Federation
FEPF - Federation Europeenne des Industries de Porcelaine et de Faiance de Table et d´Ornementation
FECS - Féderation Europénne des Fabricants de Tuiles et de Briques

And we are societies founders of:

APCER - Portuguese Certification Association
CERTIF - Products To Certification Association

• We use our magazine Kéramica as a way of communication with the industry and the public.